L.A. Fitness: Exciting Changes and Trends to Watch This Year
A new wave of workout studios is transforming the fitness landscape in Los Angeles, introducing innovative training concepts and stylish environments that cater to diverse fitness enthusiasts.
EōS at Beverly Center
EōS Fitness has launched an energetic location at the Beverly Center, featuring dedicated zones for strength training, state-of-the-art cardio equipment, and a variety of group fitness classes. Located within the popular shopping mall, the studio offers full-scale amenities, including separate steam and sauna rooms for men and women, a juice bar, and six Olympic-level lifting platforms. Notably, it is the only gym in the area equipped with Atlantis Training Equipment.
Address: 8500 Beverly Blvd., Beverly Grove
Stride Fitness
In Huntington Beach, Stride Fitness has opened a new studio that emphasizes treadmill training. The facility offers a 55-minute interval workout that blends treadmill-based cardio with strength training while utilizing performance-tracking technology. Additionally, it features an on-site recovery zone powered by Huperice, a brand known for its cold-therapy and therapeutic-heat products. Led by CEO Shaun Grove and COO Anthony Badalain, both veterans in the fitness industry, this location marks a significant step in Stride’s national expansion.
Address: 21010 Pacific Coast Highway, Huntington Beach
Strong Pilates
Australia’s Strong Pilates franchise has made its debut in West Hollywood, combining traditional Pilates with cardio and strength training through innovative equipment like the Rowformer and Bikeformer. These reformer beds, equipped with a rower and cycling attachment, provide a low-impact, high-intensity full-body workout aimed at performance-oriented fitness enthusiasts. Co-founder Mark Armstrong oversees U.S. operations and expansion, with plans for 155 additional locations in the U.S. following the brand’s rapid growth since its founding in 2019.
Address: 7617 Santa Monica Blvd., West Hollywood, 90046
Spry Fitness
Located near Lo/Cal Coffee in Santa Monica, Spry Fitness offers a more subdued alternative to the bustling studio scene of Los Angeles. The 1,000-square-foot boutique gym specializes in one-on-one and small-group personal training for two to five individuals, focusing on muscle gain, sustainable weight loss, and foundational strength.
Address: 2222 Pico Blvd. #102, Santa Monica, 90405
