Is Laneige’s New Katseye-Approved Lip Tint the Next Must-Have in K-Beauty?
Laneige Launches New JuicePop Box Lip Tints with Enduring Appeal
Laneige’s latest product offering is generating buzz for its impressive longevity and appeal. Known primarily for its highly acclaimed Lip Sleeping Mask, the K-beauty brand aims to carve out a niche in the lip tint market with its new JuicePop Box Lip Tints, introduced this month alongside a vibrant campaign featuring the Grammy-nominated girl group, Katseye.
The JuicePop Box Lip Tint collection features eight shades, each named after musical themes—from Pop-Star Peach to DJ Plum—designed to complement a variety of lip tones. Drawing inspiration from the popularity of Korean lip tints, these products claim to deliver up to 12 hours of wear while simultaneously hydrating lips with a blend of peptides and ceramides.
New York Post Commerce Reporter Victoria Giardina, who sampled the new lip tints, noted that they "feel like a lip treatment—hydrating and cushiony—yet look like juicy, glossy color that makes your face look instantly more alive."
Laneige’s Lip Sleeping Mask continues to resonate with consumers, as seen in its popularity among celebrities such as Kendall Jenner, Drew Barrymore, and Kate Hudson, who has previously praised it as "the best product right now."
Given the initial response to the JuicePop Box Lip Tints, it’s likely that the product will soon gain traction among even more high-profile users in the coming weeks.
