How Venus et Fleur Continues to Flourish After Ten Years
Venus et Fleur Co-Founder Discusses Brand’s Impact and Journey
In the latest installment of the annual Made by Women series, which highlights noteworthy women-owned businesses, we turn our attention to Seema Bansal Chadha, co-founder of Venus et Fleur. Launched in 2015, this New York-based luxury floral brand has redefined the industry with its signature “Eternity Roses,” which are designed to last without water.
Bansal Chadha’s venture began from a personal experience when her then-boyfriend, Suny Chadha, sent her Valentine’s Day flowers that differed from what he had ordered. This incident prompted them to recognize significant transparency issues and a lack of innovation in the floral industry. With the establishment of Venus et Fleur, the couple filled that void and created a brand that has remained relevant in the market for over a decade.
The company’s hallmark, the Eternity Roses, has garnered attention at high-profile events and across social media platforms. Housed in stylish hat boxes, these offerings combine aesthetics, storytelling, and craftsmanship, appealing to a growing demographic looking for lasting gifts.
Now expanded to include various long-lasting flowers like hydrangeas, orchids, and sunflowers, Venus et Fleur collaborates with trusted farms, many of which are women-operated, that prioritize sustainable practices. Bansal Chadha emphasizes the importance of social sustainability in every product.
In an interview, Bansal Chadha addressed her motivations for launching the brand at that specific moment in time. “It felt like the right moment because there was such a clear gap in the market,” she explained. “Sunny and I experienced firsthand how inconsistent and non-transparent the floral industry was, and we believed florals deserved to be treated with the same intention, design, and storytelling as other luxury categories.”
Reflecting on her journey, she acknowledged the challenges of trusting her instincts early on, stating, "Building confidence without proof is something every founder has to push through."
Bansal Chadha also noted a growing consumer demand for authenticity and connection with brands. “Knowing who is behind a business adds meaning, accountability, and trust,” she remarked, suggesting that while it may not drive initial sales, it fosters long-term loyalty among customers.
For aspiring female entrepreneurs, her advice is clear: “Start before you feel ready. You learn by doing, not by waiting for perfect timing or confidence.” Bansal Chadha’s journey encapsulates the spirit of innovation, resilience, and the importance of trusting one’s instincts in business.
As for her morning routine, it primarily revolves around preparing her son for school, followed by savoring a coffee. “I enjoy a few quiet moments to ease into the day,” she shared.
Bansal Chadha’s entrepreneurial journey stands as a testament to taking risks, building connections, and innovating within one’s industry—all while staying grounded in personal and social values.
