How Shohei Ohtani Became the Global Face of Sports With $100 Million in Endorsements
Shohei Ohtani Tops Athletic Endorsement Earnings in 2025
In a surprising twist for the sports world, baseball player Shohei Ohtani has emerged as the highest-earning athlete from sponsorships and endorsements in 2025, surpassing even icons from soccer, basketball, and golf.
Ohtani, who plays for the Los Angeles Dodgers, garnered approximately $100 million in marketing revenue this year, according to a report by Sportico. Following him are notable figures such as NBA star LeBron James at $85 million, soccer legends Lionel Messi and Cristiano Ronaldo at $70 million and $60 million, respectively, and golfer Rory McIlroy with $55 million in earnings.
Joining an elite club, Ohtani is now among the few athletes, including Golden State Warriors’ Stephen Curry, tennis great Roger Federer, and golf’s Tiger Woods, to achieve over $100 million in annual marketing revenue. His extensive brand appeal is evidenced by his features on a diverse array of products, from airplanes to skin care items, marking a pivotal moment for baseball as it claims a superstar with global pop culture influence.
This accolade comes during a crucial time for baseball. Following a record-viewing World Series just two months ago, Ohtani will lead Japan in the upcoming World Baseball Classic, further elevating the sport’s profile. However, the landscape may soon change; with baseball’s collective bargaining agreement expiring in less than a year, the potential for a player lockout looms. Such a scenario could jeopardize the 2027 season and the visibility of its marquee player.
Historically, the leaders in annual athlete endorsement revenue have included Ohtani’s peers, with Curry earning $100 million in 2024 and James reaching $80 million in 2023. With Ohtani’s rise, the athletic endorsement landscape appears poised for continued evolution.
