Grace Van Patten and Jackson White Share Their Chemistry in Calvin Klein’s Valentine’s Day Campaign

Grace Van Patten and Jackson White Star in Calvin Klein Valentine’s Day Campaign

Actors Grace Van Patten and Jackson White, known for their roles in the Hulu series "Tell Me Lies," are featured in a new Valentine’s Day-inspired advertising campaign for Calvin Klein. The couple, both 29 years old and dating in real life, showcases their chemistry in a series of intimate ads shot by director Zora Sicher as part of the brand’s “Our Calvins” campaign.

The campaign highlights a variety of looks, from casually unbuttoned jeans to classic cotton sets, culminating in more revealing outfits that maintain a playful elegance. Van Patten and White model an array of garments, including traditional tighty whities and bold patterned boxers, aiming to capture the essence of intimate moments in their personal and professional lives.

In a press release, Van Patten noted, "Calvin Klein has always been about confidence, connection, and being comfortable in your own skin," emphasizing the campaign’s focus on authentic interactions. She further explained, "This campaign is about the easy, intimate moments – when you can be yourself, laugh, and just have fun."

White shared similar sentiments, describing the experience as uniquely intimate compared to past projects. "There was something very intimate about this experience that made it different from other projects … we were able to be fully present with each other and lean into how special and effortless our connection is," he stated.

Van Patten and White, who began their off-screen romance in late 2022 after meeting on the set of "Tell Me Lies," join an exclusive group of high-profile couples endorsed by Calvin Klein, alongside the likes of Justin and Hailey Bieber. The campaign has garnered attention online, with fans expressing their excitement and admiration on social media, including enthusiastic comments from fellow public figures.

Calvin Klein’s approach to this campaign marks a fresh direction for the brand, which aims to feature a curated selection of influencer couples over time, inviting them to share their own love stories and engage their followers in the celebration of intimacy and connection.