Experience the Excitement of NBA All-Star Weekend with CORTIS and K-pop Joyride
K-Pop Group CORTIS to Make History at NBA All-Star Weekend
LOS ANGELES — CORTIS, a rising K-pop group, is set to make history by becoming the first K-pop act to perform at the NBA All-Star Celebrity Game’s halftime show at the Kia Forum. This year’s All-Star weekend marks its return to Los Angeles for the seventh time, creating an ideal backdrop for CORTIS to showcase their vibrant performance style.
The band will also headline the concert series at NBA Crossover, taking place at the Los Angeles Convention Center. This performance represents a significant step for the group, as they bring their energetic artistry to one of the most-watched events in basketball.
CORTIS, formed by BIGHIT Music, is the third boy group to emerge from the company, following the global success of BTS and TOMORROW X TOGETHER. The five-member ensemble consists of Martin, James, Juhoon, Seonghyeon, and Keonho, who debuted in August 2025. They gained attention for their self-produced approach and their commitment to pushing the boundaries of traditional K-pop. Each member plays an active role in the creative process, contributing to songwriting and directing their music videos. The group’s name stands for COLOR OUTSIDE THE LINES, symbolizing their dedication to creative freedom.
The group released their debut album, "Color Outside the Lines," on September 8, 2025. The album features tracks like "GO!," "FaSHioN," and the title track "What You Want." Prior to their debut, the members spent three months in Los Angeles collaborating with American producers and filming music videos across iconic locations. Their EP achieved notable success, debuting at No. 15 on the Billboard 200 and surpassing 100 million streams within its first month.
CORTIS’s collaboration with the NBA underscores a growing relationship between K-pop and basketball. The league has established connections with several prominent K-pop artists, including BTS member SUGA, who has served as an NBA ambassador since 2023.
In addition to their album, CORTIS has secured significant projects in the soundtrack domain. Their song "GO!" features in "NBA 2K26 Beats: Official Soundtrack Season 4," while they are also set to appear on the soundtrack for the animated film "GOAT," co-produced by NBA legend Stephen Curry.
As CORTIS prepares for their All-Star weekend performances, they not only mark a milestone in their career but also signify the evolving intersection of music and sports. This high-profile exposure is expected to introduce the group to a broader audience, further solidifying K-pop’s impact on global entertainment.
