Elle Macpherson Models New Underwear Campaign at 62: Embracing My True Self

Elle Macpherson Stars in New Modeling Campaign at 62

Australian supermodel Elle Macpherson has launched a new modeling campaign at the age of 62, partnering with the designer Bonds to showcase its Bases Flex bra and underwear. The announcement featured a vibrant Instagram post on April 4, showcasing the Cotton Kiwi Kiss color.

In a statement regarding the campaign, Macpherson emphasized the importance of embracing one’s "real self." She remarked that the project allowed her to celebrate her "inner flex." "My inner flex is doing what feels right for me," she explained. "That cheeky, give-it-a-go Aussie attitude has been part of my career and life journey from the start, so flexing in my knickers for this Bonds campaign really resonated with me, and felt like something to truly celebrate."

This collaboration follows a February announcement, where Macpherson posed in various one- and two-piece ensembles for the designer. "Let’s Talk about Flex.. Bases Flex redefines what it means to really feel confident and at home in your true self," she shared on Instagram. "I find an effortless, deep-down sense of ease and authenticity in @bondsaus Bases Flex collection."

Macpherson began her modeling career in 1982 and became a household name in the industry by the end of the decade, famously gracing the cover of the Sports Illustrated Swimsuit Issue a record five times. In the late 1990s, she stepped back from modeling to focus on raising her two sons, Flynn and Aurelius, with former partner Arpad Busson.

In 2017, Macpherson faced a breast cancer diagnosis, opting for a holistic approach to her treatment. She described the experience as "a shock, it was unexpected, it was confusing," and emphasized the importance of following one’s own truth in her 2024 memoir, Elle. "I chose a holistic approach. Saying no to standard medical solutions was the hardest thing I’ve ever done in my life. But saying no to my own inner sense would have been even harder," she wrote.

Despite her journey with cancer, Macpherson returned to the runway in March 2024 during the Melbourne Fashion Festival, marking a triumphant comeback after a 14-year hiatus. She expressed gratitude for the opportunity, writing on Instagram, "Grateful to be asked to walk @paypalau for @melbfashionfestival – so good to be back home supporting Australian designers."

Macpherson’s continued presence in the fashion industry exemplifies her resilience and commitment to celebrating authenticity, both personally and professionally.