Dua Lipa Takes Legal Action Against Samsung Over Use of Her Image on TV Boxes
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Dua Lipa has initiated a $15 million lawsuit against Samsung, claiming the company has unlawfully used her image and likeness to market television sets without her consent or compensation. The lawsuit was filed on May 8.
The complaint alleges that Samsung “prominently featured” an unauthorized image of the pop star—who holds the registered copyright—on television boxes intended for retail sales in 2025-2026. The suit cites copyright infringement, trademark infringement, and a violation of Lipa’s right of publicity.
Mitchell Silberberg & Knupp LLP filed the civil action documents on Friday with the United States District Court in the Central District of California. According to the firm, Lipa became aware of her image being used by Samsung in June 2025 and subsequently demanded that the company cease its use. The law firm contends that “Samsung has refused to comply with Ms. Lipa’s repeated demands that it cease and desist from infringing on her rights by the continued exploitation of the Infringing Products. Samsung’s response has been dismissive and callous, and the Infringing Products remain on the market to this day, still being sold throughout the country in ongoing acts of willful infringement.”
The complaint further states, “Samsung’s willful and deliberate misconduct has caused, and continues to cause, substantial, manifest, and irreparable harm to Ms. Lipa, while enriching Samsung at her expense.” Lipa aims to halt Samsung’s conduct and recover damages for the alleged unauthorized use of her intellectual and personal identity assets.
The lawsuit includes an image of Dua Lipa displayed on a Samsung TV box, asserting that it is registered to the artist, who maintains sole ownership of the copyright. The image is reported to have been taken backstage at the Austin City Limits festival in 2024.
Social media posts from Dua Lipa fans highlighting the Samsung product are also referenced in the complaint. One fan noted, “I wasn’t even planning on buying a tv but I saw the box so I decided to get it.”
The lawsuit underscores Lipa’s commercial success, pointing out her history of earning revenue through approved uses of her image in campaigns with major brands such as Puma, Versace, and Apple. Lipa has enjoyed notable successes in her music career, with two hit albums: 2020’s Future Nostalgia, which peaked at No. 3 on the Billboard 200, and 2024’s Radical Optimism, which debuted at No. 2. Additionally, she has won three Grammy Awards.
