Dua Lipa Stuns in a Mesh and Fringe Dress at the Milan Olympics
Dua Lipa Shines in New NBC Sports Ad for 2026 Milan Winter Olympics
Pop sensation Dua Lipa is the star of a striking new advertisement for NBC Sports, promoting the 2026 Winter Olympics in Milan. The video features Lipa in a series of eye-catching outfits, showcasing both her fashion sense and the spirited ambiance of Milan.
In the advertisement, Lipa walks through the iconic Galleria Vittorio Emanuele II, dressed in a daring black dress crafted from sheer mesh and adorned with statement fringing. The look is completed with a black bodysuit underneath and a chunky silver chain choker. Her long, straight hair complements the striking design of the dress, which exemplifies her signature style.
Transitioning to another bold ensemble, Lipa later appears in a winter white mini corset dress paired with a voluminous black fur coat, highlighting the blend of glamour and winter aesthetics inherent to the Olympic spirit.
Joseph Lee, Senior Vice President of Creative Marketing in Sports and Entertainment at NBCUniversal, spoke on Lipa’s role in the ad, stating, “As a global music and fashion icon, Dua Lipa perfectly embodies Milan’s spirit—cool, confident, and world-class. This piece captures both Milan’s magic and the power of many of the women athletes who will define the 2026 Winter Olympics.”
The advertisement emphasizes the strength and style of the female athletes participating in the upcoming Games, reinforcing the message of empowerment and celebration that resonates throughout the Olympic movement.
As the world looks forward to the Winter Olympics, Lipa’s vibrant presence in this promotional campaign serves as a reminder of the dynamic intersection between sports and fashion, making a bold impression on audiences worldwide.
That’s one way to dress for the Olympics.
NBC Sports / YouTube
She wore her hair long and straight.
NBC Sports / YouTube
Dua Lipa in the Radical Optimism tour in November 2025.
Getty
