Don Toliver, Junior H, and Mau P to Highlight Billboard’s THE STAGE at SXSW 2026
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Billboard is set to return to Austin for SXSW 2026 with its flagship event, Billboard Presents THE STAGE, taking place from March 13-15 at the Moody Amphitheater.
The event will feature a prominent lineup, including hip-hop artist Don Toliver on March 13, corridos star Junior H on March 14, and Dutch electronic artist Mau P on March 15. Additional support acts will be announced in the coming months.
Avenue ticket presales for those with an exclusive code will start Wednesday, December 10, at noon CT. General ticket sales will commence on Friday at 9 a.m. CT, with a limited number allocated for existing SXSW Platinum and Music Badge holders, as well as SXSW Music Festival wristband holders. Further ticket details are available here.
In addition to the main performances, Billboard will host the Billboard Disruptor House at Mohawk, featuring a multi-day experience with more programming details to follow.
“Billboard has always celebrated the music shaping culture, and SXSW continues to be one of the best places to showcase these artists and connect them with fans through unforgettable experiences,” stated Billboard CEO Mike Van. “This year’s lineup spans R&B/hip-hop, Música Mexicana, and electronic music, reflecting the breadth of what’s resonating with fans right now. With the debut of our Billboard Disruptor House, we’re excited to create even more spaces for artists, industry, and music lovers to come together in Austin.”
SXSW VP of Music, Brian Hobbs, expressed enthusiasm for the collaboration, saying, “SXSW couldn’t be more excited to continue our partnership with Billboard and The Stage. Every year they raise the bar by bringing some of the biggest and most exciting artists to Austin. From Música Mexicana to EDM and beyond, SXSW and Billboard continue to champion the sounds and scenes shaping where the industry goes next.”
Billboard will also cover the event live during SXSW, which will occur in Austin from March 12-18, 2026.
In 2023, Billboard‘s parent company, Penske Media, acquired a majority stake in SXSW, enhancing its global reach with flagship events now hosted in Austin, Sydney, and London.
