Daria and Maria: A Creative Journey of Two Designers in Los Angeles
Dynamic Duo Daria Y Maria: From Russia to K-Pop Fashion Icons
Los Angeles — Twins Daria and Maria, the creative force behind the brand Daria Y Maria, have transformed the landscape of fashion since their arrival from Russia. Starting from scratch, they have become integral to K-pop’s vibrant scene, with their custom upcycled jerseys becoming staples worn by notable celebrities, including Jennie from BLACKPINK and Christina Aguilera.
In a recent interview with LA Downtown News, the sisters reflected on their journey, the challenges they faced, and the unique dynamics of their partnership.
"Moving to Los Angeles and building our brand from scratch was a defining experience," they shared. "We didn’t have connections but carried a clear vision of what we wanted to create." They acknowledged the hurdles of adapting to a new environment and navigating a competitive industry. However, they emphasized that their journey was not merely about struggle but about pushing their ideas forward. "It required a lot of focus and discipline," they noted, "but we always believed in our vision."
Navigating their creative partnership, the sisters expressed that being twins enhances their collaboration. "We usually have the same vision and understand each other without extensive explanations," they said. "Having two of us means double the ideas and energy, allowing us to split roles efficiently."
Daria Y Maria’s innovative approach includes transforming American sports jerseys into high-fashion pieces. Drawing inspiration from the vibrancy of sports culture, they found a way to channel its masculine energy into feminine designs. "When artists like BLACKPINK began wearing our pieces, we realized the broader potential of our concept," they explained. "It became recognizable, evolving into a global trend."
Addressing the intricacies of sustainability, the sisters are dedicated to sourcing unique vintage materials for their creations. "We work with rare, collectible jerseys, transforming them into art by adding vintage patches and distinct fabrics," they noted. This process not only upcycles these garments but elevates them, providing each piece with a unique narrative.
Their rise to prominence began when the members of MISAMO donned their dresses in a popular music video, leading to an influx of requests. The pivotal moment came when BLACKPINK’s Jennie wore their designs on TikTok, propelling the brand to new heights. "For us, it felt like real recognition," they said of Jennie’s stylist reaching out for custom outfits for her tour. Christina Aguilera’s team similarly engaged them, underscoring their resonance within the global fashion landscape.
As their brand continues to grow, the twins navigate new opportunities and partnerships. "There’s a big difference between where we started and where we are now," they remarked. With strong interest from retailers across Asia and the U.S., they are open to collaboration with partners or investors to further expand their brand. "We have a lot of ideas and a clear vision," they affirmed, eager to elevate their business to the next level.
With each piece that makes its way onto stages and screens, the duo remains committed to their roots, transforming jerseys into unexpected high-fashion statements.
