Chanel Refreshes the Look of New York City’s Subway System
Kristen Stewart and A-List Stars Shine at Chanel’s Unique Subway Show
New York — Kristen Stewart took a moment to reflect on the emotional impact of Chanel’s recent Métiers d’art show, while riding an abandoned subway car in New York City. "It’s an emotional environment. It feels cinematic,” she remarked. “If it says anything about what we want and where we are, I find it incredibly encouraging, emotional and so embodied.”
This unconventional fashion display occurred at the Bowery Station, a site frequently used for film and photo shoots. The setting provided an intriguing backdrop for the Chanel show, which melded urban grit with high fashion, presenting a glamorous twist to an otherwise routine subway experience.
Stewart, a Chanel ambassador since 2013, noted the unique realism showcased in the collection, where models sported a blend of casual attire and formal pieces. “To be able to schlep and look like that — that is aspiration,” she commented after the first segment of the show. “It’s difficult to find yourself in a fashion show. But there were so many selves.”
Matthieu Blazy, Chanel’s new artistic director, has gained significant acclaim in the fashion industry. His collections have drawn praise from celebrities like Stewart, Ayo Edebiri, and Teyana Taylor, as well as media figures who lauded his impressive debut at Paris Fashion Week in October.
Despite inclement winter weather, the atmosphere among attendees, including Tilda Swinton, Rose Byrne, A$AP Rocky, and Margaret Qualley, remained upbeat. The star-studded crowd braved the cold to celebrate fashion in an unexpected environment.
Chanel’s connection to New York was highlighted by recalling founder Coco Chanel’s frequent visits. The venue not only catered to fashion but also acknowledged the presence of affluent customers eager to embrace luxury brands. Yet, the whimsical image of high fashion navigating public transit was not lost on those in attendance, as some struggled with turnstiles while adorned in extravagance.
There was a touch of nostalgia as actor Christine Baranski arrived, evoking classic runway allure reminiscent of the late 1950s.
The December timing of the show aligns with Chanel’s tradition, as the Metiers d’arts collection is showcased annually in glamorous venues worldwide to spotlight artisanal craftsmanship. This focus on artistry was evident, with looks designed to blend practicality and elegance.
Models showcased an array of styles, emphasizing a lively New York vibe where fashion melded seamlessly with everyday life. This approach to clothing aims to resonate with the realities women face, a departure from the often lofty, abstract interpretations prevalent in high fashion.
The collection featured pieces designed to move beautifully, employing light materials that evoke the spirit of Chanel’s historic style while also integrating modern humor and accessibility. The try-at-home appeal represents a shift towards making luxury wearable and relatable.
While the relevance of runway fashion to everyday retail remains complex, the show’s underlying message resonated: a woman’s multifaceted life—and her desire to feel beautiful and empowered—should be recognized.
WNBA star Angel Reese, a first-time subway rider, encapsulated this sentiment best: “I think look good, feel good,” she said, highlighting the connection between fashion and confidence in sports and life. “Being able to come in and walk the tunnel in a nice fit…just gives me the inspiration of knowing that I can continue to do both, because it’s possible, and everything’s possible.”
