Bethenny Frankel shares why this under-$11 concealer is a must-have from the drugstore

Bethenny Frankel Reveals Her Favorite Drugstore Beauty Finds

Self-professed beauty enthusiast Bethenny Frankel recently shared her top drugstore beauty finds on Instagram. The reality star and host of the "Just B" podcast highlighted her favorite products, emphasizing their high-quality, wallet-friendly attributes.

In a recent Instagram post, Frankel described the Almay Ageless Hydrating Concealer as “at the level,” praising its ability to improve skin complexion. The concealer, infused with moisture for “visibly plumper, brighter skin,” was a focal point during her demonstration. “Ageless is outrageous!” she quipped, applying the product over her face and under her eyes with a fluffy brush.

As she blended the concealer, Frankel noted its light, non-cakey texture, saying, “It covers — it’s not cakey, it’s not too thick, and it feels like one of those serum concealers.” She concluded her review by exclaiming, “Wow! This was a f–ing win from the drugstore,” showcasing her genuine approval of the product.

Consumer feedback echoed her sentiments; one reviewer, 72 years old, shared, “This makeup is perfect! Blends well and lasts all day.” Another customer praised the product for its smooth application and comfortable wear, noting, “Feels light and doesn’t cake up. Nice coverage.”

While currently on vacation in Aspen, Frankel also mentioned other skincare-makeup hybrid products that contribute to her radiant look, including the Physicians Formula Organic Wear Silk Foundation Elixir, which she described as providing a “nice, hydrated glow.”

With her enthusiastic endorsements, shoppers looking for effective, affordable beauty solutions may find Frankel’s recommendations worth exploring.