Apple Martin Looks Just Like Gwyneth Paltrow in New Self-Portrait Campaign
Apple Martin Shines in New Self-Portrait Spring Campaign
Apple Martin, the daughter of actress Gwyneth Paltrow and musician Chris Martin, is making waves in the fashion industry as she kicks off 2026. Just two weeks into the new year, Apple is featured prominently in Self-Portrait’s spring campaign, where she continues her role as the brand’s ambassador.
In striking imagery from the campaign, Apple appears ethereal, standing in water in a high-slit yellow dress, seemingly merging with the natural surroundings. Another captivating shot shows her floating in a cotton and lace dress, embodying a serene grace. The photos highlight a harmonious blend of nature and fashion, with Apple dressed in elegant white silk and pale yellow options, styled to perfection against a woodsy backdrop.
Photographed by Ryan McGinley and styled by Mel Ottenberg, the new campaign represents a continued collaboration with the creative team behind Apple’s debut collection. “While our first chapter introduced Apple officially to the creative industry, this new series of portraits show a more reflective evolution of her personality,” said Han Chong, the founder of Self-Portrait. He noted that the imagery conveys a sense of maturity that aligns with her growth.
Chong praised Apple as “a new effortless style icon in the making,” reinforcing the impression that the young model is finding her unique voice in the fashion world.
The campaign features a range of striking outfits, including a retro boudoir-style satin gown. Apple’s versatility shines through as she is seen holding a yellow snake, framing her as both bold and graceful.
Apple recently made headlines when she was named the new ambassador for Self-Portrait on social media, expressing her excitement and gratitude about the opportunity. While balancing her burgeoning modeling career, she remains a student at Vanderbilt University.
This campaign adds to Apple’s growing portfolio, which includes a prior collaboration with GapStudio alongside her mother. In a Vogue interview, Gwyneth complimented her daughter’s natural presence in front of the camera, to which Apple humbly responded, “I was trying my best! Mom, I’m happy you approved of my work.”
Apple’s foray into modeling is complemented by her musical talents, inspired by her father, Chris Martin. She made her singing debut in Nashville, showcasing her versatility as both a performer and a budding style icon.
As she continues to carve out her own path, Apple Martin is undoubtedly a name to watch in both fashion and music.
