A Heartwarming New Collaboration Between the LA Rams and Hello Kitty Celebrates Cuteness and Team Spirit
LA Rams Partner with Hello Kitty for Unique Merchandise Collection
In an unprecedented collaboration, the Los Angeles Rams have joined forces with the iconic Sanrio character Hello Kitty to launch a limited-time merchandise collection. This exciting partnership is set to debut in early 2026 during the Rams’ game against the Arizona Cardinals at SoFi Stadium, scheduled for either January 3 or 4.
Fans who purchase tickets through a special link for this divisional game will receive a complimentary Hello Kitty x Rams clear bag and a coin purse. Additionally, season ticket holders will receive these exclusive items upon attending the match.
Established in 1974, Sanrio is renowned for its beloved characters, including Hello Kitty, and has long championed the values of friendship and happiness. This partnership aims to combine these cherished ideals with the vibrant energy of NFL fandom.
On game day, attendees can expect the unveiling of the full capsule collection, which will feature various merchandise, including a Hello Kitty bobblehead, plush toys, keychains, and apparel. These items will be available exclusively at The Equipment Room in SoFi Stadium.
Kathryn Kai-ling Frederick, Chief Marketing Officer of the Los Angeles Rams, expressed enthusiasm for the collaboration, stating, "We’re thrilled to collaborate with Sanrio and bring Hello Kitty to Rams fans in a way that’s never been done before in the NFL. This collaboration is about delivering fun, unforgettable experiences for our fans while honoring our legacy as a team that leads with innovation and firsts.”
In addition to the merchandise, fans can look forward to Hello Kitty-themed activations and unique programming throughout the game, promoting a fun and whimsical atmosphere that celebrates friendship, unity, and fandom.
Jill Koch, Senior Vice President of Brand Management and Marketing at Sanrio, highlighted the significance of this partnership, saying, “Partnering with the Los Angeles Rams for Hello Kitty’s first-ever NFL collaboration is such an exciting milestone for us. With such a passionate fanbase in LA, it’s truly meaningful to bring these communities together and create an unforgettable game day experience that celebrates fandom, friendship, and fun for fans of all ages.”
