Travis Kelce Joins Tommy Hilfiger as Their New Global Brand Ambassador

Travis Kelce, the Kansas City Chiefs’ tight end, is set to make waves in the fashion industry following his recent appointment as Tommy Hilfiger’s newest brand ambassador and creative partner. The announcement was made on March 30, with Kelce expressing enthusiasm about the collaboration. “I’ve long admired Tommy Hilfiger as an iconic American brand,” he remarked. “Ever since 10th grade, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style and red, white, and blue DNA.”

Kelce added that the opportunity to collaborate with Hilfiger and infuse his own unique style into timeless pieces is “a dream come true.” His role will involve starring in advertisements as well as collaborating with the design team behind the scenes. Known for his vibrant fashion sense, Kelce aims to incorporate his bold aesthetic into the brand.

Hilfiger praised Kelce’s influence, noting, “Travis Kelce is one of the magnetic figures in sport and culture today. He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with.” The designer indicated that the upcoming collection will center on authenticity while blending Kelce’s love for color with quintessential Tommy Hilfiger elements.

This fall, the partnership will kick off with an advertisement featuring Kelce in New York City. A campaign will follow in April, aiming for a launch in late August or September. Hilfiger anticipates that the one-season collection will primarily focus on sportswear, alongside some tailored garments.

This isn’t Kelce’s first foray into fashion design. In 2019, he launched his own lifestyle brand, Tru Kolors, offering graphic T-shirts, tracksuits, and activewear. Additionally, he collaborated with American Eagle in August 2025, showcasing a collection of over 90 pieces.