Alec Shankman’s HeartRock Welcomes Its First Team Members
HeartRock Partners Makes Initial Staff Appointments
HeartRock Partners, the newly established management and entertainment company founded by former Gersh head of alternative Alec Shankman, has announced its first round of hires. The company, which launched last month, is poised to make waves in talent and brand representation.
The new team includes four key hires: Cole Childres, Olivia Zoratto, Morgan Schreiber, and Caroline Welker.
Childres has been appointed as a Talent and Brand Strategist. He previously spent two and a half years at WME Group’s Talent Ventures and is relocating from Los Angeles to Cleveland for his new role.
Zoratto, who joins as a Talent Strategist, comes from Innovative Artists, where she spent seven years, most recently working as a talent agent focused on unscripted content and hosting. She will remain based in Los Angeles.
Schreiber takes on the role of Brand Strategist and will work from the Cleveland office. She has experience with consumer product brands and has collaborated with agencies such as BBDO New York and Wyse Advertising.
Welker joins as a Talent and Brand Strategist, also based in Los Angeles. She previously worked alongside Shankman at Abrams/A3 and Gersh, where she represented unscripted talent, digital creators, and production companies before leaving in December.
HeartRock Partners will primarily operate out of Cleveland, with additional offices in Los Angeles, New York, and plans for a presence in Nashville.
Shankman outlined three main focus areas for HeartRock: representing entrepreneurial-minded talent, building consumer product brands, and collaborating with storytellers and content owners to leverage new technologies. He emphasized that HeartRock will function as a management firm, distinguishing it from traditional agencies.
“I am beyond excited about Morgan, Caroline, Olivia, and Cole joining the very quickly growing HeartRock family. These four individuals are all best-in-class professionals who embody the entrepreneurial spirit and forward-thinking vision that sets HeartRock apart,” Shankman stated.
