Why Olivia Rodrigo Loves This $6 Brightening Serum (And So Do 40K Amazon Shoppers)

Cult-Favorite Serum Among Celebrities Offers Affordable Skincare Benefits

The Ordinary’s Niacinamide 10% + Zinc 1% Serum has become a go-to skincare product for many, including high-profile celebrities such as Olivia Rodrigo and Kim Kardashian. At a price that typically hovers around $6, this serum promises brighter and smoother skin for the cost of a single coffee.

With nearly 40,000 reviews on Amazon, the serum boasts a five-star rating, which has drawn considerable attention, especially with numerous before-and-after photos highlighting impressive results.

The key ingredient, niacinamide, is a form of vitamin B3 known for its versatility and effectiveness. It is said to benefit all skin types by regulating oil production and providing anti-aging effects. In a 2021 Vogue Beauty Secrets video, Rodrigo demonstrated her skincare routine that includes this serum, applying it before using a gua sha tool.

Dr. Jennifer Levine, a Manhattan-based dermatologist, elaborates on the benefits of niacinamide, noting that it helps "calm the skin and increase hydration," particularly vital during harsh winter months. She adds that the ingredient can significantly reduce inflammation and redness while addressing issues like hyperpigmentation and signs of aging.

The serum also contains zinc, which functions as an antioxidant, helping to minimize the appearance of pores while providing protective benefits. Shoppers have expressed their satisfaction, with reviews highlighting "amazing results" and an "instant glow."

Celebrity endorsements extend beyond Rodrigo. In 2018, Kardashian shared her use of The Ordinary’s Granactive Retinoid 2% Emulsion, another affordable product priced under $13. This serum is also praised for its gentle formulation, suitable for sensitive skin, while effectively targeting signs of aging.

Another noteworthy product from The Ordinary, the 100% Plant-Derived Squalane, has received glowing reviews, with many users reporting significant improvements in their skin texture after consistent use. The non-comedogenic serum is versatile enough to be applied to both skin and hair.

The positive feedback around these products suggests they are effective options for a well-rounded skincare regimen without a hefty price tag. As consumers continue to seek affordable yet reliable skincare solutions, products like these are proving to be valuable allies.