Sydney Sweeney Shines in Her New Syrn Lingerie Campaign
Sydney Sweeney Unveils Second Collection from Lingerie Brand Syrn
Sydney Sweeney, the 28-year-old actress, has launched the second collection of her lingerie brand, Syrn, marked by a playful photo campaign that reflects a vintage aesthetic. The collection, titled "Somewhere Only We Know," showcases a softer side of the brand, shifting away from the more daring offerings of the first drop.
The campaign, shot by Frances O’Sullivan, features Sweeney in various domestic scenarios, including mowing the lawn and tending to rose bushes, all while adorned in delicate lace lingerie. The visuals evoke a classic Americana charm, enhanced by the sunny backdrop of impossibly blue skies and picket fences.
In one striking image, Sweeney poses on a vivid red riding mower, wearing the Spellbound Lace Tee and matching bottoms. Another shot captures her watering a bust-shaped topiary in a pink lace bra, merging domesticity with pin-up girl allure.
The new collection is the inaugural release under Syrn’s "Romantic" category, which aims to present an alternative to the "Seductress" line introduced earlier this year. Key pieces include the Forget Me Not Unlined Balconette Bra, Spellbound Lace Tee, Private View Lace Bodysuit, and Sweetest Lil’ Thing Mid Rise Thong, all designed with inclusivity in mind.
Sweeney founded Syrn in response to her own struggles with ill-fitting bras during her teenage years. "I was in the 6th grade with DDs. I hated the bra I had to wear," she reflected, underscoring her commitment to designing styles that cater to diverse body types. The brand features four thematic categories: Seductress, Romantic, Playful, and Comfy, with most styles priced under $100.
The debut collection, "Seductress," generated significant attention, selling out within hours of its launch, which was promoted by a viral stunt where Sweeney draped bras across the Hollywood Sign. As she continues to leverage her brand’s unique vision, Sweeney is carving a distinctive space in the lingerie market.
